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Indiatimes shopping crosses the Rs 1 crore a day mark

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Indiatimes Shopping, the e-commerce portal from Times Internet Limited, crossed the Rs 1 crore a day mark in sales and clocked over Rs 20 crore in July. Announcing the figures, Mr Rishi Khiani, CEO of Times Internet Ltd said, "With a comprehensive range of products, the best deals and our reliable and timely service initiatives-like the next-day delivery promise-we have been seeing a con

tant rise in our sales. We will continue to build on these strengths that our customers have come to expect from us. Our mission is to delight each and every customer on our portal" The top-selling category on the site is the mobile phone, with 40 per cent of the sales coming from this category alone. Closely following on its heels are computers, mobile accessories, computer accessories, apparel and electronic goods. 17 per cent of the sales were gifts.

The top grossing brands are also from the mobile phone category and include Blackberry, Nokia and Micromax. While 70 per cent of the sales still come from the metros, the company is expecting sales to rise from the tier-II and III cities with the increasing internet penetration in these areas. With each passing month, the site has been witnessing increasing sales and is firmly set on a growth track. There is high focus on customer satisfaction scores to ensure that the consumer gets the best in both product quality as well as service levels while shopping at Indiatimes.

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