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Olive bags Max Healthcare's digital account

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Olive e-Business has bagged the digital account of premier healthcare brand Max Healthcare.

The pitch that took place recently invited the likes of Web Chutney and eDynamic. Olive will be the digital and technology partner for Max Healthcare responsible for its complete web revamp. The account was earlier handled by a Bangalore based agency pepper square.

Olive will no

handle Max Healthcare's digital strategy which includes launch of Internet properties, Social Media initiatives, Search Marketing initiatives, Digital Advertising campaigns, Mobile applications, and other Web technology initiatives.

On choosing Olive as its Digital Partner, Arpita Mukherjee, AGM - Marketing & Product Planning, Max Healthcare said, "Olive was the obvious and best choice as when it came to understanding our domain needs, they were bang on target. We look forward to a fruitful association with them."

After bagging the Max Healthcare account, Siddhant Johri, Head - Strategy & Creative, Olive e-Business said, "the ease with which we make the switch beyond domain limitations helped us win this key account."

The buzz now is that Olive is also on its way to bagging the digital creative duties of a leading paint brand in India. However, the management is tightlipped about it and claimed to reveal more after the contract closure.

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