Top publisher Simon & Schuster have begun India operations from August and promises to give readers "the best" in terms of content, price and package besides encouraging home grown talents.

The establishment of Simon & Schuster India (S&SI) is part of Simon & Schuster, Inc's strategic focus to bringing the works of its authors to widest possible global audience.

As pa



t of its localised publishing and marketing strategy, S&SI will offer titles from S&S's many worldwide imprints and divisions, including distribution client titles. Books will be rupee-priced and selected and formatted specifically for the Indian marketplace. Inventory for titles published and distributed in India will come primarily via S&S UK, with reprints handled locally.

Carolyn Reidy, president and CEO of S&S, Inc. says, "India is a rapidly developing market for English language books, with a growing retail bookstore presence, and a deep- seated culture that prizes books and literacy. We are very excited to bring more of our authors' books to India's expanding audience of English readers."Based on story published in ET.