Idea Cellular, India’s 3rd largest mobile operator and the No. 1 network in Kerala, has now launched its ‘Gold Standard’ 3G services in Kottayam. In addition to Kochi, Calicut, Trichur, Palghat, Kannur, Malapuram, Alleppey, Pathanamthitta, Kollam, Trivandrum and Nedumangad, Idea’s much awaited 3G services will now be available in Kottayam.

Local citizens, business communities in Kerala, and



domestic and international travelers to destination like Kottayam can now avail Idea’s 3G services to connect with the world of faster Internet, Video Conferencing, Mobile TV, IdeaMall Application Store, besides many other infotainment services.

Idea’s 3G services which commenced in the state three months ago, is now available in 12 major towns. The services will reach over 1,215 small towns in Kerala by the end of FY12. The company has been receiving an overwhelming response from its subscribers and has already added over 2 lakh 3G subscribers across Kerala.

Speaking about the 3G expansion in the circle, Mr. Ramakrishna B, COO – Kerala, Idea Cellular, said: “We are happy to flag off the Gold Standard 3G services in Kottayam. Idea has constantly endeavored to empower the people of Kerala by making mobile services available across the state of Kerala. Idea subscribers will get an opportunity to experience high-end data services such as Video Conferencing, Idea Mall Application Store, Mobile TV, Video on Demand, and high-speed Internet Browsing with ease and convenience of use at affordable rates. Mobile users can also get experiential tour of our 3G services at special ‘Experience Kiosks’ in select My Idea stores.”

IdeaMall is Idea’s Application Store which offers an entire catalogue of games and applications on Web & Mobile platforms. The application store will give Idea’s customers a superior user interface, transparent and affordable pricing, and all of Idea’s 2G and 3G subscribers using mobile handsets that support web browsing will be able to choose from more than 30,000 applications – both free and paid.

Idea’s national 3G footprint is




ffers an entire catalogue of games and applications on Web & Mobile platforms. The application store will give Idea’s customers a superior user interface, transparent and affordable pricing, and all of Idea’s 2G and 3G subscribers using mobile handsets that support web browsing will be able to choose from more than 30,000 applications – both free and paid.

Idea’s national 3G footprint is progressively growing at the rate of 10 towns per day and it will cover 750 towns by mid 2011, and 4,000 towns by the end of FY12. Idea has traditionally focused on growth from semi-urban heartlands of India and will continue to drive its 3G services from these industrial, agricultural and educational regions.

Idea’s 3G services are now available in 9 circles - MP, Gujarat, HP, UP West, UP East, AP, Kerala, Haryana and Maharashtra & Goa.Currently, 10% of Idea subscribers in these markets are said to be using 3G enabled handsets. It is expected that these users will be the early adopters of 3G services.

Idea’s 3G services will offer the best mobile experience in downloading songs, streaming videos on YouTube, streaming audio, photo updates on Facebook, mail and other online media, movie downloads, watching mobile TV, e-mailing with attachments, blog postings, viewing photos, and Flash & HD Gaming. Idea 3G users will experience speed up to 21 Mbps on 3G handsets, and higher speed on other devices depending on the device capability.

Idea has introduced Time based Billing plan for 3G services enabling users to avail high-end data services without worrying about the volume of usage. Idea has introduced affordable 3G tariff plans for both prepaid and postpaid users in Kerala. To promote usage, Idea has introduced ‘sachet’ pricing offering attractive trial packages with per day billing.

To know more about Idea’s 3G services, and to check handset compatibility, customers can log onto www.ideacellular.com/3g or SMS 3G to Toll Free No. 54777. To feel the difference personally, mobile users can experience 3G services at special ‘Experience Kiosks’ set up inside Idea outlets.