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McAfee new concept On White Listing Technology In India

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McAfee, one of the providers of Internet security solutions is planning to leverage on the Application White Listing technology, besides its traditional security offerings in India.



The renewed focus is a natural extension, said Sasikanth R, Head, Enterprise SBU, Redington.&nbs



; Redington would work with its networking partners for application and asset security. “The application security market comprises solutions and products that help companies secure their assets and information throughout the entire lifecycle. These can be from secure development tools and processes, to database security tools and application layer firewalls,” he said.


McAfee would leverage on its acquisition of Solidcore to white list applications in the datacenter and the servers. “We want to use white listing in the security space. While upgrades and patches are good, white listing would not allow new malwares to exploit vulnerabilities. Solidcore’s white listing technology locks down critical systems and prevents unauthorized change events,” said Ambarish Deshpande, Director, Sales, McAfee.


McAfee products namely McAfee Integrity Monitor and Change Control integrate with McAfee e-PO (e Policy Orchestrator) to address the need of managing and reporting these technologies through a single management console. The company already has OEM partnerships with major principals for the white listing technology, it now wants Redington to put a special focus on it, and drive it to the market along with its partners.


“We would speak with customers with specific needs to protect their data centre and large deployment of servers running special applications. Those would be our initial customer targets. The solution is available now at the list price of Rs 75,000 per agent per server.


Explaining the GTM, Sasikanth said, “We would be looking at mid-size and enterprise partners. We would ena




>“We would speak with customers with specific needs to protect their data centre and large deployment of servers running special applications. Those would be our initial customer targets. The solution is available now at the list price of Rs 75,000 per agent per server.


Explaining the GTM, Sasikanth said, “We would be looking at mid-size and enterprise partners. We would enable and train them to sell these technology and products. Once they identify core accounts, Redington would shortlist the potential customers. We would organize marketing activities along with McAfee and once that is done, the partners would conduct demos and try and convert the cold calls to leads and sales. Redington would work with partners on all these fronts.” 


Partners have also welcomed the move. Paresh Shah, Director, PH Teknow, a Microsoft Partner said that with this move McAfee would encourage more numbers of smaller system integrators and tier-2 partners to sell the products. “Although, I am a hardcore Microsoft partner, I would consider OEM partnership with McAfee for my clients’ white listing needs.”


Parnters are hopeful that the McAfee would introduce aggressive training and certification in white listing and other technologies in due course. While they acknowledge that the demand for intrusion prevention and application firewalls is yet to pick-up in the sub 250 users segment, partners said that they would be able to cajole customers through their skill sets and new-found knowledge about the security solutions.








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