Hyderabad-based eYantra, a business to business promotional and corporate gifting solutions company, has picked up a stake in Rotterdam-based promotional goods suppliers IGC Global Promotions NV, for an undisclosed amount. This is the first time that an Indian company in the promotional products segment is investing in a global venture in the same industry.

The Netherland-based IGC Global P



omotions NV helps multinational corporations to buy their products worldwide and ensures efficient global purchasing process. Promotional product companies from across various countries with a combined turnover of $840 million have joined the venture.

Hans Paulis, CEO, IGC Global Promotions, said, “MNCs and listed companies see opportunities for extensive control and monitoring of the supply chain regarding their marketing buying processes through this initiative. Market needs such arrangement for better service.” The global promotional products industry sales is estimated to be about $55 million.