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A second gold at Cannes for India

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India had already won its first gold metal for the media category and wednesday came another good news of India showing its creative talent and winning its second gold in design category for the work done by Delhi-based creative hotshop, Out of the Box, for Mother's Pride brand.
 
The Press, Design and Cyber Lions were announced in the imposing multi-storied Palais Des Festivals. China



ad won its first grand prix in the press category.

The Indian tally went up to a total of 19 metals aggregate with Wednesday's picking of 2 silver and 2 bronze in Press category, and 1 gold , 2 silvers and 1 bronze metals in design.

There were no wins in the Cyber Lions category for India. For the Press Lions, there were 5,415 entries from 74 categories, an increase of 12% over last year. A total of 99 metals were announced, and the grand prix was won by JWT Shanghai for the Heaven and Hell campaign done for Samsonite in China.

The jury president, Tony Granger, head of print jury and global chief creative officer, Y&R, said that the jury was almost unanimous on the grand prix winning entry as being the leader of the pack.

O&M opened its account with a silver for Perfetti's Mentos Sour Marbels while McCann Worldgroup won a silver for Onida. Grey worldwide India picked a bronze for the work done on P&G's Downy while Mudra Communications continued its spree with one more bronze for Union Bank of India - Home Loans. The design category had a total of 1774 entries. Based on article published in ET











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