92.7 BIG FM, India's largest radio network today observed World Population Day with the country's young sparks in an endeavour to raise awareness on the growing population and its ills. The population boom demands immediate attention to curtail future irreparable damage and BIG FM has stepped in to shoulder this cause as a responsible corporate by creating awareness on World Population



ay. The world population is all set to reach the seven billion mark in October 2011 raising concerns worldwide. India's current population is estimated at 1.21 billion which effectively means that about one seventh of the world population resides in India!

The BIG FM studios were loaded with children who brought alive the image of an overcrowded world. BIG FM addressed this grave issue by bringing in a diverse mix of kids from GEMS International School, Palamvihar who together expressed their feelings of living in a populous country and did a gig to demonstrate the adversities of an over populated, crowded and burdened existence. Around 120 students were in the studio of 8*8 for almost 20 minutes. The RJ did a live show from the jam-packed studio with children, to showcase the dearth of space as the population is increasing every second. The children also spoke about the vicious circle of population which further leads to numerous other world problems like poverty, illiteracy, deterioration of resources and many more.

Commenting on this, Mr. Soumen Choudhury, Ex. Vice President & Business Head, 92.7 BIG FM & BIG Magic says, "It is our endeavor at 92.7 BIG FM to offer audiences clutter breaking and innovative content, which enhances lives, as we live out brand line Suno Sunao, Life Banao! Through this initiative, we wish to create awareness for the ever growing concern of population control. We are proud to shoulder this cause by reaching out and educating millions through our widespr




ic says, "It is our endeavor at 92.7 BIG FM to offer audiences clutter breaking and innovative content, which enhances lives, as we live out brand line Suno Sunao, Life Banao! Through this initiative, we wish to create awareness for the ever growing concern of population control. We are proud to shoulder this cause by reaching out and educating millions through our widespread, 45 station network."

Further commenting on this Sudha Rajamohan, Principal, GEMS International School said, "GEMS believes in preparing its students for the real world. The growing population in India and elsewhere is a big issue that needs to be addressed actively by our World Leaders. I am proud of my GISians being a part of BIG FM's awareness movement and assure that GEMS International School will continue to lend its support to combat against such causes in future as well."

Let us all vow to work towards combating this population blast. Suno Sunao Life Banao!